Growth Strategy • Digital Marketing • Applied AI
I’ve spent 7+ years helping businesses grow through digital marketing, Google Ads, integrated campaigns and analytics — and I’m now bringing practical AI into that work too.
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About me
My career started in engineering and IT, but I found my way into marketing and commercial growth. I went on to build and lead an integrated advertising agency in India, working with brands across property, retail, education, automotive, technology and consumer sectors.
I’m now in Glasgow completing an MBA at the University of Strathclyde. My work sits across strategy, digital marketing, analytics and applied AI — with a simple aim: make better commercial decisions and turn them into action.
What I do
Planning and improving Google Ads and growth campaigns, with a close eye on acquisition, conversion and what actually drives results.
Turning research and market insight into clear commercial priorities, practical plans and decisions teams can act on.
Setting up GA4, Google Tag Manager, conversion tracking and reporting so the numbers are useful — not just collected.
Finding sensible ways to use AI in marketing workflows, from automation and prompt systems to governance and human review.
Featured projects
AI & process transformation
Reviewed agency workflows and stakeholder needs to develop practical recommendations for marketing operations, knowledge management and responsible AI adoption.
Workflow &
AI Consulting
Strategy & growth
Developed a three-year surplus-maximising strategy with redeployed staff, projecting £781K – £1.0M cumulative surplus.
Projected
Surplus
Commercial growth
Built and led an integrated marketing agency serving 20+ clients across property, retail, education, automotive, technology and consumer sectors.
Campaign
Portfolio
My journey
B.Tech
VIT Vellore
Master of IT
Charles Sturt University
Head of Marketing & Client Services
MAD Works Advertising
Commercial Strategy Consultant
Modern Monks Labs
Consultant & Strategist
Strategy • Marketing • AI
MBA Candidate
University of Strathclyde
Tools & platforms
Professional development
A focused mix of marketing, analytics, strategy, consulting and data skills — not a list of every course I have taken.
Measurement, reporting and GA4 fundamentals used to understand website and campaign performance.
Using data, dashboards and business analysis to turn information into clearer commercial decisions.
Practical foundations in responsible data use, governance and the controls needed around digital and AI-enabled work.
Structured problem solving, communication and practical business skills for working through ambiguous problems.
A hands-on consulting simulation covering analysis, market thinking and recommendation development.
Advanced strategic management and leadership development alongside my MBA.
Insights
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Let's work together
I’m based in Glasgow and open to UK roles, consulting projects and useful collaborations across digital marketing, growth strategy, analytics and applied AI.